FIFA | Kia Qatar | Sedans, Hatchbacks, SUVs & MPVs

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FIFA World Cup 2022™

Every four years, we learn that football is not just a sport.
It's a movement
where every shot, every tackle, every second
gives us the belief that we are all capable of great things.

Discover your inspiring move

During the FIFA World Cup™, inspiration can come in all shapes and sizes.
Make your inspiring move.

Whether you kiss,
or wish

Whether it’s your face,
or your arm

Whether you’re an expert,
or a newcomer

Inspiration. It’s in all of us.

Road to Inspiration

In view of the brand’s key message for FIFA World Cup Qatar 2022™ – ‘Inspiration. It’s in all of us.’, Kia provided a fleet of innovative and eco-friendly vehicles for tournament operations.

Models such as the EV6, Sorento PHEV and Niro PHEV as well as Carnival and Telluride roamed the streets of Qatar  – providing mobility and served as a kinetic reminder of the much-anticipated tournament happening for the first time in the Middle East.

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As a partner of the FIFA World Cup™, the brand supported the operation of the world’s greatest sporting event by providing an official event vehicle fleet that will include Kia passenger cars to facilitate the safe and convenient mobility of players, referees, VIPs and staff, as well as Kia-branded buses specifically dedicated to transport national teams and referees.

One Step Closer

As a brand that believes movement inspires ideas, Kia is an official partner of the FIFA World Cup Qatar 2022™. Since the younger generation will lead the big event in the future, we are inspiring football youth by giving them the opportunity to join their football idols as a Kia Official Match Ball Carrier (OMBC).

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Step-by-step on real football pitches with the superstars of the FIFA World Cup Qatar 2022™, the OMBC children find bold dreams and new motivations. While each step may not be sensational, they will create inspirational movements that can propel themselves toward their life goals.

We hope you’re inspired watching the children get “One Step Closer” to their dreams.

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Kia Qatar EV6 PIP

Engineered for emotional performance