
DESIGN DIRECTIONS
Design Gives Spirit to the Brand
DESIGN DIRECTIONS
The Simplicity of the Straight Line
The simplicity of straight line is one of the core fundamentals underpinning Kia’s design philosophy. Straight lines represent clarity, precision and distinctiveness, and these traits are fully reflected in the attitudes and vision of Kia designers. Our design efforts are focused on attaining long-term loyalty from customers with simple shapes, delicate interior and exterior details and the provision of experiences that are hard to find in other cars.

DESIGN DIRECTIONS
Kia Family Face
Design Process
Design Introspective : Kia Telluride
From the Team at Kia Design Center America
Design Process

Namyang Design Center

Europe Design Center
Located in Frankfurt, Germany, Kia’s Europe Design Center is helping to change perceptions of the Kia brand across the continent as well as worldwide. Its dedicated team of designers create concept cars of the future as well as production models for both Europe and the global market.
